Client Name

Fintech Startup

Category:

Press Release

Date:

20 August, 2021

How a Fintech Startup Gained National Exposure on Yahoo Finance

Objective: Gain exposure in national financial news outlets to drive traffic, credibility, and investor interest.

Challenge:

The startup faced difficulties in breaking through a crowded financial tech market, where media attention is highly competitive. They needed a strategic press release distribution that could capture the attention of major financial publications and investors.

Solution (RELITON’s Approach):

RELITON crafted a press release that emphasized the startup’s innovative solutions and growth potential. By leveraging RELITON’s targeted distribution channels, the press release was sent to key financial media, including Yahoo Finance.

Results:

500% increase in website traffic within a week of the Yahoo Finance coverage.
3 new investor inquiries as a direct result of the increased media exposure.
Increased brand visibility among potential customers and partners across financial platforms.